Assume it is January and frozen concentrated orange juice is currently trading at 135 cents/pound (the spot price). Even so, he concluded the film was one of the best American comedies released in a long time. [2] Ameche was opposed to using foul language and often apologized in advance to his crewmates for what he was scripted to say; he only performed one take of his final scene where he shouts "fuck him" toward Randolph. ), "People understand that orange juice is a great source of vitamin C and clearly vitamin C boosts your immune system," said Andrew Meadows, director of communications at Florida Citrus Mutual, a growers' trade group. Frozen concentrate orange juice futures have been soaring amid increased consumer demand. This would make a great gift for yourself, or your mother, or your wife! Both types of orange juice may be enhanced with oils extracted from peels, and both are tested for Brix (sweetness) and acidity and … The Dukes decide to use the two men for their experiment. But … [80] To celebrate the film's 35th-anniversary in 2018, a special edition was released containing a Blu-ray and digital version of the film, and behind-the-scenes featurettes. [1], Trading Places is considered one of the best comedies of the 1980s and one of the best Christmas films. [23] Murphy liked Trading Places' script; he felt it was unlike 48 Hrs., which he said had been saved by director Walter Hill. [2][98][99][100][101] In a 1988 interview, Aykroyd said that he considered it among his "A-tier" films, along with Ghostbusters, Dragnet, The Blues Brothers, and Spies Like Us. The film requires Valentine to act "white", performing as is expected of him to survive in the Dukes' world. The situation gave him the idea of two brothers betting over nature versus nurture in terms of human ability. Florida growers have been battling citrus greening, canker and other plant diseases for years. This reflected the fact that average audiences were aging and now in their late teens to late 20s, and led to a shift in focus away from making films targeted mainly at children. . [6] Trading Places also features the final theatrically released performance of Avon Long who plays the Duke's butler Ezra. I bought a few "paper cans" of Minute Maid frozen concentrated orange juice early last year, tossed em in my chest freezer and just unearthed them today. [36][38] Trading Places features songs including: "Do You Wanna Funk" by Sylvester and Patrick Cowley, "Jingle Bell Rock" by Brenda Lee, "The Loco-Motion" by Little Eva, and "Get a Job" by The Silhouettes. As well as the main cast, Trading Places features Robert Curtis-Brown as Todd, Winthorpe's romantic rival for Penelope; Alfred Drake as the Securities Exchange manager;[6] and Jim Belushi as Harvey, a party-goer on New Year's Eve. Studios had to strategize their releases to avoid damaging their own films' performances by pitting them against better-performing competition. [25][42][53] Maslin called it a strange but well-cast film representing multiple Hollywood generations. Where the earlier films espoused the benefits of things other than money, Trading Places is built around the value of money and those who aspire to have it. [42] Ebert said that what could have been stereotypical characters were elevated by the actors and the writing, adding that Murphy and Aykroyd made a "perfect" team. There is a great part in the movie when they are on the commodities trading floor that explains price and scarcity. [42][43] The film earned $1.7 million leading into its opening weekend when it earned a further $7.3 million—an average of $5,344 per theater. Sales jumped nearly 10% in the four weeks that ended March 14 compared with a year earlier, according to Nielsen data provided by the Florida Department of Citrus. [4][23] The budget was estimated to be $15 million. Even so, he changed many of his own lines because he said that a white writer writing for a black person would use stereotypical dialogue like "jive turkey" and "sucker", and he could write his lines to sound authentic. [33], Filming moved to New York City in January 1983; many of the interior scenes were filmed there. (SOUNDBITE OF MOVIE, "TRADING PLACES") SMITH: And what they're doing, in all this chaos, is now they're buying and selling future contracts on the price of frozen orange juice. "[92] Budd concluded the film is a "message loudly asking for a reassessment of prejudice, and for level playing fields". [86] Even so, once the Dukes bet is complete, Mortimer reveals his intent to return Valentine to poverty, saying, "Do you really believe I would have a nigger run our family business? [52] Arnold said that Aykroyd worked best when he shared a central role with another star. "; Randolph concurs, "Neither would I. [92] Neal Karlen said Ophelia becomes a real person after telling Louis: "All I've got going for me in this whole, big, wide world is this body, this face, and what I've got up here [referring to her brain]. The other brokers realize what the Dukes are doing and join in buying futures. "Trading Places: A 1983 Christmas Comedy That's Still Surprisingly Relevant", "It's The 30-Year Anniversary Of The Greatest Wall Street Movie Ever Made: Here's The Story Behind It", "Mr. Beaks Says Goodbye to Clarence Beeks", "Players; J.T. [74] Paramount signed an exclusive deal to show its movies, including Trading Places, on the Showtime TV network for approximately $500 million; this was seen as an attempt by Paramount to damage the network monopoly held by HBO that the studio saw as financially unfavorable. [63] His rapid rise to fame led to Murphy leaving Saturday Night Live the following year; he said he had grown to dislike the job and felt he was resented for his success. [2] It was scheduled to take place during a weekday, but Aykroyd's and Murphy's presence on the floor distracted the active traders and over $6 billion of trading had to be halted; filming was rescheduled for a weekend. [2] The studio was initially unhappy with Murphy's performance in his first film, the as-then-unreleased action-comedy 48 Hrs. Because Valentine allowed it, it makes the act acceptable. Then-Paramount executive Jeffrey Katzenberg offered the project to director John Landis. There are a couple of bad guys in the movie, Randolph and Mortimer Duke. It also received generally positive reviews. He earned an Academy Award nomination for his performance in the comedy-drama Driving Miss Daisy (1989). [63] Harris recalled people asking if the producer Aaron Russo or Katzenberg had created the idea and just paid him to write it. The contract prices physical delivery of U.S. Grade A juice (with grading performed by the U.S. Department of Agriculture), in storage in exchange licensed warehouse in several U.S. delivery points. In a 1988 interview, Aykroyd said that he considered it among his "A-tier" films, along with Ghostbusters, Dragnet, The Blues Brothers, and Spies Like Us. Here goes With the authentic orange crop report indicating a good harvest of fresh oranges, frozen concentrated orange juice (FCOJ) would be less important to food producers and so would be likely to drop in price once traders heard the news. 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